It's been quite some time between blog posts, so I figured this one should have some exciting news. I'm thrilled to announce the formation of Haven Home Media LLC, an internet company focused on the home and garden online marketplace.
After a few rewarding years full of learning, fun and great people at Scripps Networks, I'm venturing back into the world of no pay checks, expense budgets or healthcare coverage. Why launch a new home category media company in a declining economy and in the midst of the worst housing meltdown in history you ask?
When you have a passion and belief in your idea, economic and market conditions become rather fleeting. Frankly, I think the market is poised to receive new media thinking, the ability to reach new audiences in unique ways, and to embrace ideas that make strategic sense. I'm confident we have all of those components with Haven Home.
Our market position is not brain surgery (especially since I came up with it!). We've identified a need in the home and garden market to deliver loyal, engaged audiences from small-to-medium sized independent websites to national brand marketers. It's a classic mid-to-long tail of the Internet strategy. Nothing earth-shattering here. Robert Tas and his team at Sportgenic in the sports/athletic category, Greg Shove and Halogen Guides in the Luxury segment, Jumpstart in automotive, TAN in travel, etc are all excellent examples.
The key is in our approach and execution; we feel like our marketing portfolio is best of breed in home and garden. Since we work with nationally syndicated home improvement television shows, we can leverage their video expertise to deliver custom video with product integration for clients both online and in television. Partnerships with lead generation experts, video syndication firms, and audience targeting vendors allow Haven Home to offer one-stop-shopping for marketers in this category.
We're passionate about home and garden media, and look forward to developing long and close relationships with our expert site publishers. They keep cranking out great content, and marketers win because they reach loyal, engaged audiences who are "in-market" and planning home projects. Since we continue to grow our alliance of sites and our audience size, we can offer more and more vertical reach deep into the consumers that make the most sense for their products. Speaking of product targeting, we plan to develop contextual targeting capabilities soon to further increase our clients' efficiency.
Simply put, we believe media needs to work harder and smarter in home and garden. That's our goal at Haven Home Media.
Take a minute to review the first of many releases announcing exciting partnerships here: http://www.prlog.org/10166189-leading-construction-and-remodeling-media-company-partners-with-haven-home-media.html
As always, I look forward to your comments.
Best,
Dan
Monday, January 12, 2009
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